Data-Driven TikTok Strategies: From Views to Sales, Measured Effectively
We turn TikTok into a growth engine with measurable results.
Get Incremental Sales with TikTok
Case Studies
Our Geo lift methodology provide the gold standard for measuring the true incrementality of marketing efforts.
Waldo’s boosted total sales by 7.1% by adding TikTok into the Media Mix with zero incremental investment
Geo Lift Case Study.
How Palacio de Hierro Leverages Entropy´s Measurement Solutions to Make Data-Driven Media Mix Allocation Decisions
A Privacy First Measurement Case Study
Geo Lift Methodology – Precision with Incrementality
Our Geo lift methodology provide the gold standard for measuring the true incrementality of marketing efforts.
MMMs, when accurately calibrated by Geo Lifts, allow marketers to understand the saturation curve of each channel and further optimize media spend.
Together, these integrated strategies provide enhanced granularity and accuracy, enabling marketers to assess the incremental impact of both online and offline media, uncover optimization opportunities, and refine their media planning processes with greater precision.
Why Leading Brands Trust Us
Reliable, All-in-One offline and online Marketing Measurement with constant validation
Marketing Mix Modeling (MMM) Align your budgeting and forecasting with data-driven insights.
Incrementality: with Entropy, you can confidently optimize media investments.
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