Data-Driven TikTok Strategies: From Views to Sales, Measured Effectively

We turn TikTok into a growth engine with measurable results.

Get Incremental Sales with TikTok

Case Studies

Our Geo lift methodology provide the gold standard for measuring the true incrementality of marketing efforts.

Waldo’s boosted total sales by 7.1% by adding TikTok into the Media Mix with zero incremental investment

Geo Lift Case Study.

Entropy and Tiktok

At Entropy we can help with:

Strategy

We begin by understanding and aligning with the client’s clear goals. Once defined, we craft a tailored strategy designed to achieve these objectives.

Execution

Guided by the strategy, we manage the end-to-end campaign process—uploading, optimizing, and analyzing performance. We prioritize creative quality and audience targeting to drive impactful results and actionable insights.

Reporting

Entropy offers trustworthy privacy-first marketing measurement solutions, products, and services. Entropy leverages Marketing Mix Modeling (MMM), Experimentation, and Causal Inference to measure and optimize to our client´s true ROI. We honor our fiduciary responsibility to maximize the business growth and total enterprise value of our clients

Geo Lift Methodology – Precision with Incrementality

Our Geo lift methodology provide the gold standard for measuring the true incrementality of marketing efforts.

MMMs, when accurately calibrated by Geo Lifts, allow marketers to understand the saturation curve of each channel and further optimize media spend.

Together, these integrated strategies provide enhanced granularity and accuracy, enabling marketers to assess the incremental impact of both online and offline media, uncover optimization opportunities, and refine their media planning processes with greater precision.

Support Incrementality Measurement

Geo Lift tests measure the incremental impact of campaigns by comparing performance in targeted geographic areas against similar regions without the campaign.

Validate Your Marketing Strategy

Incrementality measurement is a powerful tool to pinpoint channels driving incremental growth. By analyzing regional performance, you can optimize your approach and maximize your marketing ROI.

Track Real Impact

Once the campaign has concluded, we analyze the performance of the test region (where the campaign was active) and the control region (where it wasn't). This comparison allows us to quantify the additional lift generated solely by the campaign.

From data and creative to AI-TikTok Powered solutions, TikTok stands out as a powerful tech partner proven to deliver incremental results

At every stage of your journey, we’re here to support you—with one clear goal in mind: to drive incremental sales.

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Drive Informed Decisions

Use data-driven insights to guide strategic decisions and improve performance across all channels.

Why Leading Brands Trust Us

Reliable, All-in-One offline and online Marketing Measurement with constant validation

Marketing Mix Modeling (MMM) Align your budgeting and forecasting with data-driven insights.

Incrementality: with Entropy, you can confidently optimize media investments.

Brands That Rely on Us for Growth

FAQ - TikTok

Why TikTok?

TikTok has proven to be an incredibly effective platform for driving incremental sales for our partners. Its highly engaging, short-form video format allows brands to connect with a wide, diverse audience in a creative and authentic way. By leveraging TikTok’s powerful algorithm, we can precisely target potential customers based on their interests, behaviors, and demographics, ensuring that each campaign reaches the right audience at the right time.

Additionally, TikTok’s unique combination of viral trends, user-generated content, and influencer partnerships creates an environment where products can quickly gain traction and go viral. This organic engagement, coupled with the platform’s ability to offer both organic and paid reach, enables brands to scale their visibility and drive tangible business results. Many of our partners have experienced increased an uptick in sales, often exceeding expectations.

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Want to replicate this results?

Book a consultation to learn how our tailored strategies and advanced tools can drive your next success story.

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